Personalized Content Cards as a Dynamic In-Product Marketing Channel

Product Integration Project · 2023 · Cologne

This project introduced personalized, CRM-driven content cards as a new dynamic communication channel within a digital product, available across web, tablet, and mobile. **My role** I led the end-to-end design of the cards, from UX strategy and placement to responsive visual design and template implementation, working closely with product and engineering. **Approach** - Mapped the cross-platform user journey to identify placements where dynamic content would provide the most value to users - Aligned with product and engineering on technically feasible, reusable container patterns - Designed a flexible component system covering image, headline, description, and call-to-action, adaptable to different communication scenarios - Built responsive templates for desktop, tablet, and mobile within the CRM platform and validated them through integration testing **Outcome** A scalable, release-independent content channel that allows non-technical teams to manage and personalize in-product communication without depending on product release cycles, while keeping the user experience consistent across devices.