Designing a Scalable Newsletter Subscription System in the Web Footer

Design Project · 2026 · Cologne

A redesign of the newsletter subscription experience within a web product, focused on increasing visibility and clarity of value while keeping the core user experience uninterrupted. **My role** I led the UX research, concept, and visual design of the subscription components, working cross-functionally with product, marketing, and engineering. **Approach** - Conducted user and market research, including a review of best practices in digital subscription and conversion design - Iterated on wireframes aligned with both user needs and product objectives - Defined a consistent footer-based placement strategy to ensure persistent visibility across the journey without interrupting key tasks - Communicated clear value propositions to motivate sign-ups **Outcome** A cohesive, user-friendly subscription experience that strengthens the connection between the product and its audience and supports long-term engagement.